Interview with Michael Stollar from Hawaii Medical Service Association

Michael Stollar is VP of marketing and communications at HMSA, Hawaii’s Blue Cross Blue Shield health insurance company. I had heard about him because of the pioneering work he and HMSA had done with online consultations for Hawaiian patients and he kindly shared his experiences for my new book. Then I learned about his most [...]

Interview with Maria Sipka from Linqia

Maria Sipka (twitter feed) is the CEO and founder of Linqia, a company whose investors include Esther Dyson, who is on our advisory board. The Linqia marketplace helps monetize social networks by attracting valuable partners. I interviewed her because she can teach clinical teams a lot about creating and managing online communities for and with [...]